T- mobile has come up with a new marketing strategy to lure potential customers to purchase cell phones with newly revamped pricing plans. T-mobile is a relatively new to experimenting with new ideas to grab the attention of buyers. The aim is to keep ahead in the race of Mobile service providers. Lets see the vital changes that T-mobile has made in its plans and how does it fair against the other Mobile service providers such as AT&T, Verizon Wireless and Sprint.
The most noteworthy modification that T-mobile has made is tha it has broken down the main price of the cell phone from the monthly service fee. The company has come with an installment plan strategy to sell the phone at a larger scale and capture maximum market. They have planned to stop their 2- year service contracts and changed it with a 2- year financing contract. For example, now if you have to buy an iPhone 5 from T-mobile, you would have to pay an initial down payment of $100 and the rest of the phone payment would be in small monthly installments of $20 for a period of 2 years.
The service fees are exclusive of this installment plan. An iPhone buyer has to pay another $50 per month installment for talk time, SMS and 500 MB of Internet data. For additional internet data, a customer has to pay an extra $10 for 2 GB increase. For unlimited data, a customer has to pay $20 only. The only catch is, if a customer leaves the service of T-mobile within the 2 year contract, he/she have to continue paying $20 per month, until the time period of the contract finishes.
Let’s see some Good and Bad points of T-mobile new market plans:
GOOD – Plans are generally cheaper than the other service providers. There is an option of early payment, if you don’t want to opt for the monthly installment plan. You get an unlimited data plan with just $20 and faster “4G” services.
BAD – Data coverage is poor in rural areas and its LTE doesn’t have access to low frequencies as compared to AT&T and Verizon Wireless.
Final verdict – This seems to be a great initiative by T-mobile as people with minimum wage can now afford a high end SmartPhone at reasonable monthly installment plans. Still, it’s too early to comment on this new market strategy from T-mobile and how it will influence the competition. Don’t worry, we will keep you posted.
